KeepTruckin

At KeepTruckin, we are on a mission to modernize the transportation industry. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. We see our hard work rewarded in tangible ways every day and believe that intelligence is most powerful when paired with humility. We appreciate that serving our customers and working alongside diverse team members pushes us to step outside our bubble and our comfort zones.

My Role & Impact

I worked as a Software Engineer on the frontend for the KeepTruckin Growth Engineering team. Our team developed marketing and growth presence on the web, which includes the KeepTruckin corporate website, marketing campaigns, and email campaigns — not to mention the growth flows within KeepTruckin’s web app.

We collaborate closely with various internal stakeholders, implement the user interface, and engineer the experience of the site and of the KeepTruckin software. We also continually evaluate emerging technologies and make use of strategic, innovative, and cost-effective solutions that increase the efficiency and reliability of KeepTruckin’s sites.

My contributions with the help of an amazing team:

• Spearheaded a project to build a pseudo self serve e-commerce experience for customers which resulted in a +30% increase in conversion rate

• Steered A/B testing ideation, execution and data-driven scaling from engineeering standpoint, which improved conversion by +20%

• Incorporated data taxonomy for user behaviour visibility on the website, using GTM and GA, resulting in amplified test accuracy and well defined user segmentation

• Helped the company expand into another country by internationalising the whole marketing website

• Contributed to KT’s referral program reboot, achieving KPI target within the first 6 months