Usama Mahmood

Growth leader in Berlin. I run organic growth at We Love X across 10+ sites, working across strategy, product, content, and CRO.

We Love X 2021 — Present
Head of Organic Growth · Berlin

Affiliate & Lead-Gen company in the 10+ verticals, distributed through major German publishers. Own seven-digit Euro P&L across 10+ sites. Built CRO and content functions from scratch. 3× EBITDA in two years. AEO/GEO built as a new channel.

Motive 2020 — 2021
Product Engineer, Growth · Lahore

B2B operations platform. Shipped a self-serve shop with 25% CR uplift. Led the Salesforce to Marketo migration. Set up GA4 with full event coverage.

donescene.com Aug — Sept 2025
Side project

Sports venue booking MVP, solo-built in Cursor. Validated through interviews and cold calls. Shipped in 3 weeks. Killed it once I learned booking management wasn’t the real problem. Low bookings was.