Growth and product leader in Berlin. I own the P&L and growth strategy for 10+ consumer sites at We Love X — experimentation, funnel design, and monetisation. Engineer by background, and I still build.
Consumer affiliate group running 100+ sites across 12 languages. I own the P&L and growth strategy across 10+ sites, reporting to the CEO. Launched an AI search optimisation offering and grew it to six-figure revenue in 3 months. Lead a team across product, SEO, and content.
Built the growth function from scratch — 3× EBITDA in two years. Drove a 15% portfolio conversion lift through 100+ experiments across 5+ sites, and owned the funnel roadmap across 5 verticals. Cut content cost 90% while increasing output 4× with an AI workflow.
B2B SaaS fleet management platform. Turned a lead form into a product picker and checkout, lifting lead submissions 25%. Led the Salesforce to Marketo migration. Set up GA4 with full event coverage.
Sports venue booking MVP, solo-built with Claude Code and shipped in 3 weeks. Validated through owner interviews and willingness-to-pay testing. Killed it once discovery showed owners wanted more demand, not booking software.